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First of all he has to be very persuasive and good in using symbols and rhetoric. This is very important because in case of a national emergency he has to tell people what to do and what they shouldn´t. In the special case of the Oklahome bombing he suceeded in uniting a whole nation after such an awful crime. The political system in the USA requires presidents who own a lot of personal charm in order to raise a lot of money for their election campaign.
Besides he has to hold on a moral code which belongs more to New England in the 1600 than to the reality of modern life in America. One of the reasons Clinton is still popular is that he cut off the federal budget deficit and led America´s economy to a new growth.
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