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wirtschaft artikel (Interpretation und charakterisierung)

Maslow's hierarchy of needs



Good morning, ladies and gentlemen, welcome to my speech on motivation.

My presentation will focus on the model of the Hierarchy of Needs from Abrahm Maslow.

If you have any questions, please don´t interrupt me, I´ll do my best to answer them later



I will take the presentation in 5 parts.



Short biography of Abraham Maslow

Maslow´s Hierarchy of Needs
Description of the 5 needs

Implications for Management


1) Abraham Harold Maslow was born on April 1, 1908 in Brooklyn, New York. He was the first of seven children born to his parents, who themselves were uneducated Jewish immigrants from Russia. His parents, hoping for the best for their children in the new world, pushed him hard for academic success. To satisfy his parents, he first studied law at the City College of New York (CCNY). After three semesters, he transferred to Cornell, and then back to CCNY. He married Bertha Goodman, his first cousin, against his parents' wishes. Abe and Bertha went on to have two daughters.

He and Bertha moved to Wisconsin so that he could attend the University of Wisconsin. Here, he became interested in psychology, and his school work began to improve dramatically. He spent time there working with Harry Harlow, who is famous for his experiments with baby monkeys and attachment behavior.

2) Maslow\'s Hierarchy of Needs
Maslow noticed while he worked with monkeys early in his career that some needs take precedence over others. For example, if you are hungry and thirsty, you will tend to try to take care of the thirst first. After all, you can do without food for weeks, but you can only do without water for a couple of days! Thirst is a "stronger" need than hunger. Likewise, if you are very very thirsty, but someone has put a choke hold on you and you can't breathe, which is more important? The need to breathe, of course. On the other hand, sex is less powerful than any of these. Let's face it, you won't die if you don't get it!

The Hierchy shows us, which need is more important for us


1. Physiological (hunger, thirst, shelter, sex, etc.)
2. Safety (security, protection from physical and emotional harm)
3. Social (affection, belonging, acceptance, friendship)
4. Esteem (also called ego). The internal ones are self respect, autonomy, achievement and the external ones are status, recognition, attention.
5. Self actualization (doing things)

 
 

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