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As the world's largest beverage company, they refresh that world. The Company does that by developing superior soft-drinks, both carbonated and noncarbonated, and profitable non-alcoholic beverage systems that create value for their Company, their bottling partners, their customers, their share owners and the communities in which they do business.
* Coca-Cola, the world's most recognised trademark, and other highly valuable trademarks.
* The world's most effective and pervasive system.
* Satisfied customers who make a good profit selling the products
* Their people who are ultimately responsible for building this enterprise.
* Their abundant resources which must be intelligently allocated.
* Their strong global leadership in the beverage industry in particular and in the business world in general.
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