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The Coca-Cola Company is the global soft-drink industry leader, with world headquarters in Atlanta, Georgia. The Company and its subsidiaries employ 30 000 people around the world. The Coca-Cola Company is represented in nearly 200 countries around the world. Approximately 70 percent of the Company volume and 80 percent of the Company profit com from outside the United States.
The Coca-Cola Company stock, with ticker symbol KO, is listed and traded on the New York Stock Exchange. Common stock is also traded on the Boston, Cincinnati, Chicago, Pacific and Philadelphia exchanges. Outside the United States, Company common stock is listed and traded on German and Swiss exchanges.
The Company's operating management structure consists of five geographic groups and The Minute Maid Company.
* The North American Group compromises the United States and Canada.
* The Latin America Group includes the Company's operations across Central and South America, Mexico to the tip of Argentina.
*The Middle and Far East Group, which is the Company's most populated operating group, ranges from the Middle East to India, China, Japan and Australia.
* The Greater Europe Group stretches from Greenland to Russia's Far East including some of the most established markets in Western Europe and the rapidly growing nations of Eastern and Central Europe.
* The Minute Maid Company is the company's juice business in Houston, Texas. It is the world's leading marketer of juices and juice drinks.
The Coca-Cola Company has a commitment, more than a century old, to social responsibility through philanthropy and good citizenship. The company' reputation for good citizenship results from charitable donations, technical assistance and other demonstrations of support in thousands of communities world-wide.
The Coca-Cola Company continues to activate sponsorship throughout the world, including associations with World Cup Soccer, The National Football League, NASCAR, The Tour de France, The Rugby World Cup, Copa America and numerous local sports teams. The Coca-Cola Company has sponsored the Olympic Games since 1928.
Argentina: The Coca-Cola production began in Argentina in 1942. On the first day the product hit the streets, seven 24-bottle cases were sold, and eighteen single 185 millilitre bottles. By the end of 1943, sales in Argentina amounted to 300, 000 cases using 20 distribution trucks.
At present, Coca-Cola de Argentina S.A. sells around thousand times more products annually than during the historic first year.
Belgium: Belgium was introduced to Coca-Cola in 1927. The Coca-Cola Company currently employs close 2000 people and serves up to 30 000 restaurants, supermarkets and other customers in that country.
China: The national beverage is tea in China. It is the most important beverage. Coca-Cola came to China by the 1920's, but when Mao came to power, he forbade it. But after his death in 1978 Coca-Cola came back to China. Roberto Goizueta, he was the boss of Coca-Cola at this time, could not be intimidated. In China live approximately 1 billion people who drink tea and drink less than one coke per year.
But in the United States a family who consists of four people, drink 3 200 bottles of Coca-Cola per year.
Goizueta used the methods for marketing which were forbidden during the Cultural Revolution, and that worked. His target group was to youth.
Denmark: The first Coca-Cola products were imported into Denmark in the mid -1930's. Today the brands account for about 40 percent of soft-drinks consumed by the 5, 2 million Danes.
France: Coca-Cola was introduced to France in the "Café de l'Europe" in Paris in 1933. Coca-Cola has been the number one soft-drink in France since 1966, and its total sales have doubled in eighty years. Coca-Cola France has created more than 1000 jobs and has invested more than 3 billion francs in France since 1989. Today, French consumers drink an average 88 servings of Coca-Cola products each year.
Mexico: The native tribes did not resist against Coca-Cola. Coca-Cola became an important element of their rituals. Some tribes call it "Holly Water".
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