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1866 Coca-Cola
1960 Fanta
1961 Sprite
1963 TaB
1966 Fresca
1972 Mr Pibb
1974 Sugar-free-Sprite
1979 Mello Yello
Remblin' Root Beer
1982 Diet Coke
1983 Caffeine-free Coca-Cola
Caffeine-free Diet-Coke
Sugar-free Sprite, renamed diet Sprite
1984 Diet Fanta
1985 Cherry Coke
Coca-Cola with a new taste
Coca-Cola Classic
1986 Diet Cherry Coke
1987 Diet Mello Yello
1990 Caffeine-free Coca-Cola Classic
Powerade
1992 "New" Coke, renamed Coke II
Nestea
1994 Fruitopia
1995 Barq's
1997 Surge
Citra
Environment:
The commitment of the Coca-Cola Company is based on the principle to protect and preserve environment. Working together with their suppliers, customers, regulators and their environmental partners, they can achieve an effective balance between responsible environmental and economic stewardship.
The policies of the Coca-Cola Company:
At the Coca-Cola Company, their business is providing consumers around the world with simple moments of uniquely satisfying refreshment. They work hard to infuse their environmental efforts with that same spirit.
Spirit of refreshment always means conducting the business in ways that protect and preserve the environment. And it means continually searching for new better ways to improve environmental performance.
The framework for their world-wide management of environmental issues affecting their business is The-Coca-Cola-Environmental-Management-System (TCCEMST).TCCEMST ensures management of their compliance with applicable local laws and regulations and with Company policies and strategies, and facilitates the implementation of good environmental practices in the operation of their business.
*Cooperation - They cooperate with public, private and governmental organisations in seeking solutions to environmental problems. The company's skills, energies and resources are directed to those activities and issues to which the Company can make a positive and effective contribution.
* Compliance - They conduct operations in compliance with applicable environmental laws and regulations. Even in the absence of governmental regulation, they operate in an environmentally responsible manner.
* Commitment - The commitment of the Company to protecting and preserving the environment permeates their entire organisation. They believe that effective environmental management systems require the involvement of employees at all levels, and their officers, managers, and employees assume responsibility for its daily implementation.
* Minimising discharges - The Company minimises the discharge of waste materials into the environment by utilising responsible pollution control practices.
Atlanta 1996:
A few things can always bring folks together. Like the Olympic Games. Or art. And of course, there is Coca-Cola. In 1996, these three elements combined to create a unique - yet familiar - exhibition for the Olympic Games in Atlanta.
With the Coca-Cola bottle as their common canvas, artists from 53 different countries created works of art using local materials while capturing the spirit of their native traditions and cultures.
e.g.: a six-feet-tall replica of Stonehenge from England, or a ten-feet-bottle made of rattan, wood and grass from the Philippines. The public response to the exhibition was so enthusiastic, that the Coca-Cola Company sent many of the bottles on a world tour. And 16 bottles have been put on permanent display at the world of Coca-Cola - Las Vegas.
The Olympic Games in Atlanta:
The Coca-Cola Company paid $ 300 000 millions for advertising, and it was worth, because one year later the company had a before-tax of $ 12 billions.
In 1997 Roberto Goizueta died. He brought the Coca-Cola Company from a successful American enterprise to a world power.
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