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Good morning, ladies and gentlemen, welcome to my speech on motivation.
My presentation will focus on the model of the Hierarchy of Needs from Abrahm Maslow.
If you have any questions, please don´t interrupt me, I´ll do my best to answer them later
I will take the presentation in 5 parts.
Short biography of Abraham Maslow
Maslow´s Hierarchy of Needs
Description of the 5 needs
Implications for Management
1) Abraham Harold Maslow was born on April 1, 1908 in Brooklyn, New York. He was the first of seven children born to his parents, who themselves were uneducated Jewish immigrants from Russia. His parents, hoping for the best for their children in the new world, pushed him hard for academic success. To satisfy his parents, he first studied law at the City College of New York (CCNY). After three semesters, he transferred to Cornell, and then back to CCNY. He married Bertha Goodman, his first cousin, against his parents' wishes. Abe and Bertha went on to have two daughters.
He and Bertha moved to Wisconsin so that he could attend the University of Wisconsin. Here, he became interested in psychology, and his school work began to improve dramatically. He spent time there working with Harry Harlow, who is famous for his experiments with baby monkeys and attachment behavior.
2) Maslow\'s Hierarchy of Needs
Maslow noticed while he worked with monkeys early in his career that some needs take precedence over others. For example, if you are hungry and thirsty, you will tend to try to take care of the thirst first. After all, you can do without food for weeks, but you can only do without water for a couple of days! Thirst is a "stronger" need than hunger. Likewise, if you are very very thirsty, but someone has put a choke hold on you and you can't breathe, which is more important? The need to breathe, of course. On the other hand, sex is less powerful than any of these. Let's face it, you won't die if you don't get it!
The Hierchy shows us, which need is more important for us
1. Physiological (hunger, thirst, shelter, sex, etc.)
2. Safety (security, protection from physical and emotional harm)
3. Social (affection, belonging, acceptance, friendship)
4. Esteem (also called ego). The internal ones are self respect, autonomy, achievement and the external ones are status, recognition, attention.
5. Self actualization (doing things)
Physiological Needs
Physiological needs are those required to sustain life, such as:
air
water
nourishment
sleep
Safety
Once physiological needs are met, one\'s attention turns to safety and security in order to be free from the threat of physical and emotional harm. Such needs might be fulfilled by:
Living in a safe area
Medical insurance
Job security
Financial reserves
According to Maslow\'s hierarchy, if a person feels that he or she is in harm\'s way, higher needs will not receive much attention.
Social Needs
Once a person has met the lower level physiological and safety needs, higher level needs become important, the first of which are social needs. Social needs are those related to interaction with other people and may include:
Need for friends
Need for belonging
Need to give and receive love
Self-Actualization
Self-actualization is the summit of Maslow\'s hierarchy of needs. It is the quest of reaching one\'s full potential as a person. Unlike lower level needs, this need is never fully satisfied; as one grows psychologically there are always new opportunities to continue to grow.
Self-actualized people tend to have needs such as:
Truth
Justice
Wisdom
Meaning
Self-actualized persons have frequent occurrences of peak experiences, which are energized moments of profound happiness and harmony. According to Maslow, only a small percentage of the population reaches the level of self-actualization.
Implications for Management:
Physiological needs: Provide lunch breaks, rest breaks, and wages that are sufficient to purchase the essentials of life.
Safety Needs: Provide a safe working environment, retirement benefits, and job security.
Social Needs: Create a sense of community via team-based projects and social events.
Esteem Needs: Recognize achievements to make employees feel appreciated and valued. Offer job titles that convey the importance of the position.
Self-Actulisazion: Give your employees a perfect job, a job, in which they have a challenge and the opportunity to reach their full career potential
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